The World Tourism Organization reports the following ten countries as the most visited in terms of the number of international travellers in 2013.
| Rank | Country | UNWTO Region[21] |
International tourist arrivals (2013)[22] |
International tourist arrivals (2012)[22] |
Change (2012 to 2013) (%) |
Change (2011 to 2012) (%) |
|---|---|---|---|---|---|---|
| 1 |  France |
Europe | 84.7 million | 83.0 million |  2.0 |
1.8 |
| 2 |  United States |
North America | 69.8 million | 66.7 million | 4.7 |
6.3 |
| 3 |  Spain |
Europe | 60.7 million | 57.5 million | 5.6 |
2.3 |
| 4 |  China |
Asia | 55.7 million | 57.7 million |  3.5 |
0.3 |
| 5 |  Italy |
Europe | 47.7 million | 46.4 million | 2.9 |
0.5 |
| 6 |  Turkey |
Europe | 37.8 million | 35.7 million | 5.9 |
3.0 |
| 7 |  Germany |
Europe | 31.5 million | 30.4 million | 3.7 |
7.3 |
| 8 |  United Kingdom |
Europe | 31.2 million | 29.3 million | 6.4 |
0.1 |
| 9 |  Russia |
Europe | 28.4 million | 25.7 million | 10.2 |
13.5 |
| 10 |  Thailand |
Asia | 26.5 million | 22.4 million | 18.8 |
16.2 |
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